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DIGITAL TRANSFORMATION

Adobe is the Must-Have for Marketing and Design

In a cluttered, and often confused, advertising and marketing space, creating a point of difference in 2020 is all about design in reaching, and indeed inspiring, customers. 

For small business designing a great product and the visuals associated with that product is, according to Entrepreneur.com, the number one priority for any aspiring small business. 

Managing cash flow and being lean in terms of starting does provide business owners with learning some software packages that are not only budget-friendly but also the industry standard. 

Assessing Adobe Creative Cloud provides an aspiring graphic artist access to the best design tools for A$48.99 per month or $116 per month for the entire Adobe All Apps suite which includes Photoshop, Acrobat Pro and webpage creator, Dreamweaver.

The business tools that can be used in the creation of newsletters, webpages, and photos are relatively straight forward and affordable. 

So what is in the Adobe catalogue that a small marketing team or business owner could use in terms of design and positioning of a business. The table below breaks down the Adobe applications and what each is typically used for by designers. 


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