DIGITAL TRANSFORMATION

Success Story of IKEA : From Offline to Online Business

Ikea is a brand more than an organisation, ask about who has bought any item from Ikea and there would be hardly any hand that will not rise in agreement. But for a small business aimed at earning a little bit of income from selling some random things how did they become a brand name. its fascinating to read about the success story of IKEA.

Full story: https://www.waca.associates/en/articles/success-story-of-ikea-from-offline-to-online-business/