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The Digitalisation of Sports

  • 19 Aug 2020
  • 5:30 PM - 6:30 PM
  • Zoom
  • 84

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Sports Tech Start-ups: From Seed to Acquisition

An Online Event in Collaboration with the Australia Israel Chamber of Commerce, QLD

Wednesday 19th August, 2020 5:30 PM AEST

The day when fans at home can enjoy live sports events just as if they’re at the venue will definitely arrive, according to Jonathan Levene of technology giant Intel, who will be sharing his company’s vision with us.


Intel is betting heavily on the future of Virtual Reality, which is still in its early days. “There has been a disconnect between expectations and where the technology actually is that has created some disappointment,” said Levene. “To travel a thousand miles you have to take a first step. In the next few years, there will be a massive change.”

Intel has already rolled out its True VR technology as the NBA’s official virtual reality partner. The NBA on TNT VR app enables you to pick your viewpoint, get instant replays, watch live and uninterrupted, or choose your TNT commentary.

“A few years from now, you will have 8K streams and 5G networks delivering content via the cloud,” Levene said. “You’ll have great resolution and fans will be able to zoom in on what they want to see and experience their favourite sports in a totally immersive way.”

In an exclusive interview with Sarah Jane Kelly, A/Prof & Marketing Discipline Lead, Faculty of Business, Economics and Law, UQ Business School, who holds several non-executive directorships, including as Deputy Chair of the Brisbane Lions AFL Football Club, Tourism and Events Qld, Events Management Qld, The Gregory Terrace Foundation and the Wandering Warriors. She is also a member of the Australian Institute of Company Directors National Education Advisory Board and the State Minister’s Sport Advisory Council.


Jonathan Levene, Managing Director, Intel Sports Europe

Born in the UK, raised in Israel from age of 4 on a Moshav. A nature enthusiast and handy man.

Following military service in the Israeli Navy seals, has over 10 years’ of experience in VC and Start-ups.

Working in family offices, led the investment into Replay Technologies LTD, a young start-up which developed a disruptive filming format applicable for sports. .

Following the investment Jonathan joined the Replay founding team and later sold the company to Intel Corporation for $175M.

Today Jonathan Is Managing Director, Intel Sports Europe, and a world expert in Sport-Tech. 

In conversation with
Sarah Jane Kelly, A/Prof & Marketing Discipline Lead, Faculty of Business, Economics and Law, UQ Business School

Sarah Kelly is an Associate Professor in Law and Marketing the Director of External Engagement at the University of Queensland Business School. Sarah is globally known for her research and consulting in the sports field, and is leading an interdisciplinary research team at UQ in Trust, Ethics and Governance. Recent projects include the impacts of scandal in sport, governance of esports, mega-event legacy, sponsorship evaluation and risk issues in women’s sports. Sarah is also the Deputy Chair of the Brisbane Lions AFL Football Club, Tourism and Events Qld and Events Management Qld. She is also a member of the Australian Institute of Company Directors National Education Advisory Board and the State Minister’s Sport Advisory Council.



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