The PM's Digital Message is about Boosting Productivity
In his address to the Australian e-Commerce Virtual Summit, Prime Minister Scott Morrison said that Australia's push towards digital transformation is about boosting productivity and not turning the country into the next Silicon Valley but making tech work for traditional businesses.
The prime minister's remarks may trouble technology evangelists who believe that every child should be looking to create the next Facebook or Amazon but Mr Morrison's message was aimed at those enterprises who employ staff and obviously would benefit from adopting technology processes that would improve running a business.
Going digital can be a phrase that strikes fear into a lot of people but it really should mean, 'making life easier' which underpins the core of advances in accounting and compliance through companies such as MYOB and Xero as well office applications such as Microsoft 365.
Online ordering, accounting, compliance, office products and marketing applications including graphic design can now be done from anywhere in the world.
For example, a magazine editor could perform a print run if they were visiting relatives overseas. Such a proposition would not have been possible 10 years ago and arguably even five years ago.
The role of government through the COVID pandemic has been both critical and ground breaking at the same time.
Mr Morrison told the summit that in the first week of the crisis 40% of SMEs acquired software to enable staff to work from home while another 22% had intended to do so.
Whilst tech start ups often dominate the headline, it is the traditional business which still drives a lion share of economic activity and employment outcomes.
Improving productivity through technology improves profitability and creates stronger businesses within industries where the barriers to entry become higher as a result.